Ramadan Campaigns: How to Prepare 3 Months Ahead

A planning guide for the strongest marketing season of the year in Iraq and the Middle East.

Ramadan is the biggest marketing season in Iraq and the Middle East, with sales multiplying across food, fashion, electronics, and gifts. But Ramadan success doesn't start in Ramadan — it starts 3 months before.

December/January - planning phase: review last Ramadan's results, identify best-sellers, set the budget, and reserve inventory and ad materials early before prices rise.

February - production phase: shoot content with authentic Ramadan vibes, design hero images, produce Reels and TikTok videos with Ramadan themes, and prepare daily Stories templates for Suhoor and Iftar.

First two weeks of Ramadan - momentum phase: focus on brand awareness campaigns and early Ramadan offers. Budget 50% above normal, with wide targeting to build retargeting audiences.

Middle ten days - sales phase: convert engaged audiences into customers with Conversions campaigns. Time-limited offers, free shipping, and stock confirmation before Eid.

Last ten days - Eid phase: focus on Eid gifts, Eid clothing, and last-minute campaigns. Intensify Stories and WhatsApp messages with delivery deadline reminders before Eid.

Golden posting times during Ramadan: 4-6 PM before Iftar, 9-11 PM after Taraweeh, and 1-3 AM during Suhoor. Avoid 6-8 PM (Iftar) as engagement drops sharply.

Winning content types: Ramadan recipes, healthy Suhoor tips, human stories, exclusive offers, and respectful religious content. Avoid excessive humor or content that could be misunderstood.

Creator collabs: partner with 3-5 trusted Iraqi creators at least two months before Ramadan. Prices triple in the final days before the holy month.

Classico Group has run Ramadan campaigns for 100+ Iraqi brands and owns a complete playbook for every sector. Start planning your next Ramadan today.